Magazine: Vision

Vision is one of the leading art magazines in China, which showcases the international visual art in the fields of design, fashion, culture, etc. It particularly has a column Vision Design, focusing on the top or emerging creative teams and designers, and discovering the concepts and process of their fabulous works.

Cover: To attract readers at first sight, Vision uses a whole sheet of picture as cover. Normally solid-color background, with female model feature in heavy makeup [Emphasis], becomes its characteristic. Title is placed on the top in large bold letters, using a contrast color to the background [Black&White Contrast, Red&White Contrast], or a similar tone in one color scheme [Light Blue&Dark Blue Tone], highly harmonious. Very few nevigation text is applied, that ensures the neatness of the cover image.

Nevertheless, while focusing on the picture, little nevigation weakens readers' attention on the content - the real spirit of a magazine (after all it is not a photo collection), especially to those who judge a book by its cover.

Inner page: The style of inner pages is also image-dominant as the cover. A large neat picture occupies the majority space of one page. Concise content floats on the side. Colored picture [Shape] and plain text consist a very comfortably visual layout [Balance].

* All images are from internet.